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CITI TRAVEL PROACTIVE

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Two campaign-worthy concepts designed to shift American travel from domestic escapes to Europe, reframing Saint-Tropez as the Hamptons’ European counterpart for New Yorkers by highlighting travel cost similarities.

SKIP THE HAMPTONS

Champions Saint-Tropez as a superior summer destination to The Hamptons.

SOCIAL

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EMAIL

SUBJECT LINE & PREHEADER
<Name>, these Europe prices call for a break from The Hamptons
Take your coastal escape abroad with competitive hotel pricing
with Citi Travel .

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THE HAMPTONS VS SAINT-TROPEZ

Compares the Hamptons and Saint‑Tropez equitably, reframing the value of each escape.

SOCIAL

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EMAIL

SUBJECT LINE & PREHEADER
<Name>, discover two summer destinations for the same budget
You can’t go wrong with competitively priced stays through Citi Travel .

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MODULAR LIBRARY

We created various modules and templates for different communications and email execution lanes, providing guidance on best copy and design practices.
By allowing for dynamic elements to flow in to standardized layouts, the development team can plug and play based on the narrative strategies.

SAMPLE PAGES

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