WELCOME TO CITI TRAVEL
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We developed of an audience-segmented interactive video series introducing new cardmembers to the Citi Travel platform. Responsible for scriptwriting, SFX, music selection and voiceover casting and direction, I helped turn key platform features into a clear, engaging customer education journey.
SAMPLE VIDEO
PROACTIVE PITCH
Two campaign-worthy concepts designed to shift American travel from domestic escapes to Europe, reframing Saint-Tropez as the Hamptons’ European counterpart for New Yorkers by highlighting travel cost similarities.
CONCEPT 1: SKIP THE HAMPTONS
Champions Saint-Tropez as a superior summer destination to The Hamptons.
CONCEPT 2: THE HAMPTONS VS SAINT-TROPEZ
Compares the Hamptons and Saint‑Tropez equitably, reframing the value of each escape.
SOCIAL
SUBJECT LINE & PREHEADER
<Name>, these Europe prices call for a break from The Hamptons
Take your coastal escape abroad with competitive pricing
from Citi Travel .
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SUBJECT LINE & PREHEADER
<Name>, discover two summer destinations for the same budget
You can’t go wrong with competitively priced stays through Citi Travel .
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MODULAR LIBRARY
We created various modules and templates for different communications and email execution lanes, providing guidance on best copy and design practices.
By allowing for dynamic elements to flow in to standardized layouts, the development team can plug and play based on the narrative strategies.
