INTERACTIVE HOW-TO VIDEO
Segmented by card product, we used a choose-your-own-adventure style to introduce cardmembers to the key features of the Citi Mobile App, including the cardmember dashboard, redemption steps, and the cash back calculator tool.
®
AWARD-WORTHY RESULTS
Average view-through rate of 47%—19% above benchmark.
16% of recipient cardmembers watched the video.
Ranked among the top 100 most viewed on Citi Stream since 2020.
Nominated by client for the 2025 ECHO Awards.
SAMPLE VIDEO
CASE STUDY
QUARTERLY EARNINGS
We refreshed past creative, developing two challenger email layouts to further insights on the visual treatments that resonate with these cardmembers.
SUBJECT LINE & PREHEADER
<Name>, turn your ThankYou Points into great rewards
Redeem for something special, earn more points and repeat with your Citi card.
®
PAST CREATIVE
LOSING CHALLENGER
WINNING CHALLENGER
Achieves a
22% boost in click-through-rate.
Client calls the work—
“A radical update to storytelling.”
ANNUAL SUMMARY
Using MoveableInk, we created a dynamic summary email for the ThankYou Rewards Program to engage 'top redeemers'—cardmembers redeeming a minimum of 1,000 points.
SUBJECT LINE & PREHEADER
Your year-in-review is here, <Name>
Thanks for being a loyal ThankYou Rewards member in 2024.
DYNAMIC MODULES
Rows can turn off/on to show less or more categories
